Meet your consumer: Consumer Behaviour Studies
This report is made for the Consumer Behavior Studies in order to understand what new edges in consumer behavior means and the diversity value it can have for brands.
The animation world used to be for kids, but cartoons aimed at the older audience are at peak popularity. In more recent years, adult animation asks us to emotionally invest in our animated friends at a much deeper level, which could secretly convey a deeper message about anxiety, depression, and even sexuality. It’s taken cartoons to start speaking to our inner adults again. In this report, we are going to explore the behavior of watching Adult Animation to meet the needs and unmet needs of the shy open-minded Asian audiences.
The new trend of cartoons indicates that animation has the ability to convey touchy issues and create a remarkable emotional connection with its audience. Therefore, this report is specially made for Durex to target controversial areas like Asia. Since in Asia, sex is still considered a taboo, understanding how to reach the Asian market is a game-changer. The matter of sexual health needs to stop being whispered about or avoided like a taboo but rather recognized as a part of education.
Tools used: Adobe InDesign & Photoshop
Read the full report here: